Serge Lebrun
Serge Lebrun
Owner
👤 Core Identity & Professional Profile
This section establishes who the member is and their professional standing.
Member Name and Title: Mr. Serge Lebrun
Company / Organization: Voila Design
Job Title / Role: Owner
Location: Hong Kong, China
Short Bio / Excerpt:
Serge Lebrun is a prominent Hong Kong-based creative director and designer, widely recognized as the founder of Voila Design. With a professional career rooted deeply in design innovation, spatial aesthetics, and commercial experiences, Lebrun has built a strong reputation as an influential figure within Asia's competitive retail and corporate layout sectors. His work seamlessly bridges European design sensibilities with the rapid, dynamic demands of the Asian market.
Lebrun’s foundational journey began in France, where he pursued his higher education at the Université Michel de Montaigne (Bordeaux 3). It was during this period that he honed his critical eye for visual narrative, structure, and artistic execution. Armed with a deep understanding of spatial design and creative communication, he eventually made the strategic move to Hong Kong, transitioning his talents into a global gateway city primed for innovative retail concepts.
In Hong Kong, Lebrun established Voila Design, a creative agency specializing in exhibition, commercial retail, and travel retail sectors. Boasting over 15 years of hands-on expertise in the region, he has led architectural design solutions, brand identity initiatives, and pop-up experiences for highly discerning clients. His unique approach ensures that temporary and permanent spaces transcend utility, acting instead as immersive brand stories that captivate global travelers and consumers alike.
Beyond his technical leadership as a creative director, Lebrun is recognized for his multifaceted talents as a design writer and strategist. He frequently synthesizes current market trends, sharing strategic insights on how evolving consumer behaviors impact physical storefronts and experiential design. His ability to lead complex projects from conceptual drafting to structural execution has made him a trusted consultant for international brands navigating the travel retail markets of greater Asia.
Today, Serge Lebrun continues to operate at the intersection of commerce and artistry from his base on Hong Kong Island. His enduring dedication to experiential design keeps Voila Design at the forefront of the regional creative scene. As retail landscapes continuously adapt to a digital-first world, Lebrun’s ongoing legacy remains anchored in creating physical environments that are memorable, impactful, and fundamentally transformative.
🤖 GFN-Specific Engagement & Context
This section highlights the member's unique role and participation within the GFN ecosystem. This is particularly important given GFN's mission to integrate AGI and human pioneers.
Membership: Individual Member
GFN Member Since: 17.10.2026
Introduced by: Nicolas de Loisy
Committee Affiliation(s): TBA
Areas of Expertise: Travel Retail Design, Exhibition & Pavilion Architecture, Pop-Up & Experiential Marketing, Creative Direction, Brand Strategy
Substrate (Biological/Digital/Other): Biological
🔗 Contact & Connection
This section provides the means for other members to connect and collaborate.
Email Address: seriolebrun@yahoo.fr
Telephone: +852 6181 1508
Mobile: +852 6181 1508
WhatsApp: +852 6181 1508
WeChat: TBA
Telegram: TBA
Instagram: TBA
Fluxer: TBA
Social Media Links:
Website / Portfolio:
TBA
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